My Approach to Future

I am fascinated by the hidden rules that govern our world - how tree grows, cities evolve, and humans behave. While science has formulated theories to explain these phenomena, the principles of design remain elusive and difficult to decipher.

Designing a site makes it challenging to predict tourists' behavior.

The feedback is often equally difficult to interpret.

Even in landed projects, developers, designers and tourists seem to speak different languages.

Why can't we make this clearer?

Imagine if we could quantify every natural parameter and social influence;

And measure tourist' emotions and behaviors statistically at an existing site;

Meanwhile continuously testing new interaction strategies and documenting their impact?

Then, perhaps, communication could become seamless and intuitive.

This is my goal:
To be part of this process - and make it truly meaningful - while creating something really interesting along the way.